Insights & ideas

Founders are already living with AI-built production software. We are past experiments and entering the era of dark factories.

A breakdown of the new Claude Code to Figma workflow and what it means for design, code, and iteration speed at Prism.

Seedance 2.0 reset the economics of video creation for small businesses. Here's what it does, why it matters, and five practical ways to use it now.

The AI race is no longer about who has the smartest model. It’s about who controls the agents.

An honest breakdown of DIY builders, freelancers, agencies, and niche platforms, plus who Prism is actually built for.

The gap between what AI can do and what most business owners think it can do is now dangerously wide. Here's the honest version.

AI is collapsing bloated dental PMS vendors and enabling practice-owned operating systems: faster iteration, fewer dashboards, better patient experience.

how openclaw, manus, and codex helped us fix a client seo fire, migrate infrastructure safely, and scale prism with a digital employee.

Meet Gwen, Prism's AI powered growth partner helping clients move faster with nonstop execution, analytics, and optimization.

Confused by Lovable, Replit, Cursor, Vercel, Next.js? Here's how to choose the right foundation for SEO, control, long-term speed, and easy migrations later.

2026 will reward founders who can delegate with speed and clarity. learn how to turn intuition into systems and keep agency amid chaos.

a real seo detective case: a beverly hills dentist got most of their traffic from china—here’s how we traced it to old backlink spam and cleaned it up.

a dentist-first dental seo guide: how maps + organic rankings work, what to fix first, and a 30-day plan to earn more calls and bookings.

a practical guide to hiring the right local seo agency: what to ask, what to avoid, and how to judge results beyond vanity rankings.

a dentist-focused, step-by-step guide to win visibility in google ai overviews, chat-based assistants, and maps—without doorway pages or keyword stuffing.

a step-by-step checklist to rank a dental practice higher in google search and maps with listings, reviews, service pages, and iteration.

dentist website design checklist: must-have pages, trust signals, and seo + performance basics that help patients book.

a 30-day playbook for facebook ads for dentists: offer-first campaigns, creative, lead forms vs landing pages, and call tracking.

a real‑world empty‑repo one‑shot build comparing gpt‑5.2 vs gpt‑5.1 codex max on a full multi‑page dentist website.

a practical checklist for hiring the right seo consultant for your dental practice—maps, on-page, technical seo, reviews, and reporting tied to calls.

the real 3-year seo journey prism took to go from near-zero traffic to hundreds of daily impressions—and how to copy it.

how prism helps local businesses get found, trusted, and chosen through ai-ready websites, paid ads, and optimized listings.

the structured data issue that kept our site health stuck at 92%, how swapping models fixed it fast, and a founder-ready seo checklist.

the strategy behind the video: how we combine ai, google search console, and clean architecture to build a compounding seo flywheel.

prism's no-hype benchmark of gpt-5.1 codex (high) building a multi-page dentist site: speed, ui quality, responsiveness, structure, and agency readiness.

understand how relevance, proximity, and prominence drive google maps results—and follow a 2025 checklist to boost your local visibility.

use lovable + shopify to design, populate, and launch a fully working storefront without touching code.

turn cold traffic into qualified leads by offering value before you pitch.

mirror a site with httrack and pull every image locally for research, backups, or reference without manual saves.

ads paused with a destination not working policy? allow adsbot, clear security blocks, and appeal the review in minutes.

see “eligible (limited)” with a health in personalized advertising notice? understand the policy, keep running, and stay compliant.

ship a single shadcn/ui template that codex pulls into every workspace so you stop rebuilding buttons, forms, and charts from scratch.

learn how ai assistants like chatgpt, claude, and gemini decide what to surface—and how your business can stay visible with geo, clarity, and freshness.

the five-platform playbook local businesses need to keep reviews driving visibility, credibility, and ai-ready trust in 2025.

see how prism rebuilt a broken dental wordpress site into a high-performing, lovable + codex powered experience that converts.

step-by-step workflow to move a loveable.dev project into openai codex with github sync, internet prompts, and clean pull requests.

prism founder enzo sison stress-tests lovable's latest release against replit, cursor, and vercel to see if it's ready for real client work.

explore how ai agents, instant checkout, and agentic commerce reshape discovery, trust, and conversions for local businesses—and how to get agent-ready.

deploy answer engine optimization (aeo) to earn citations inside chatgpt, perplexity, and other ai assistants with a focused 30-day plan.

launch a lean, testable paid engine in days—not months—and use ai to do the heavy lifting.

be early to the next ai platform opening. build a context moat, get agent-discoverable, and ship 3 high-impact experiments in 30 days—before the window closes.

stop chatting. start speccing. a spec-first approach to gpt-5 with templates, failure modes, and a one-week rollout.

your unique taste × one acute pain × free secrets → paid implementation. give away the playbook. sell the doing.

most teams overcomplicate growth. in the gpt-5 era, the constraint isn’t what’s possible—it’s the loop speed between idea and result.

ai made building easy. design is now the moat. five battle-tested lessons to ship faster, convert better, and grow revenue—backed by prism’s playbook.

evidence-based ai prompting strategies for 2025, plus how to use chatgpt-5 reasoning models to get real business results.

a jaw-dropping case study reveals how a 4-hour ai sprint beat 20-year-old competitors. here's the framework every small business needs.

discover how to flood your pipeline with eager buyers using alex hormozi's $100m leads framework combined with ai-powered lead generation systems for smbs.

discover how chatgpt's agent mode can streamline small-business operations, plus a comparison to perplexity's comet and why agents matter.

how underdogs can use ai to accelerate growth—lessons from alex hormozi and practical moves for startups and local practices.

how alex hormozi’s $100m offers framework applies to smbs, with ai-powered examples for dentists, ecommerce, and startups.

the education system isn't broken—it's working exactly as designed. here's how i broke free from the compliance machine and why you should too.

discover how google's ai search features are helping local businesses get more qualified leads and foot traffic in 2025.

discover how the prism flywheel system transforms your online presence into a lead-generating machine without the social media grind.

learn practical ai-first strategies to help your small business thrive as ai search features change how customers find you online.

the hardest part about scaling isn't finding opportunities — it's affording the people who can execute them.

learn how grok 4 helps small business owners extract and organize old website content, creating a practical content flywheel for growth.

discover why solitary effort and persistent grind separate legends from the average in sports and entrepreneurship.

jeff bezos' final lesson on maintaining distinctiveness in business and life, drawn from his last shareholder letter as amazon ceo.

how we used midjourney video to add motion to the prism homepage without slowing performance, plus a simple workflow.

ai answer boxes are siphoning traffic; here's how prism's post-click strategy keeps your brand visible and valuable.

Cluely reached a $6M ARR run rate in under two months. Explore the five pillars behind this lightning-fast growth.

learn how to adapt your seo strategy for the ai search era with this comprehensive guide on ranking in chatgpt, gemini, and perplexity.

how i turned a single youtube video into a complete content strategy in one afternoon.

learn how to future-proof your website with this actionable seo checklist built for the age of ai-powered search.

a first-hand account of building a cookie clicker clone with claude code and what it reveals about agentic software development.

the age of ai is upon us. discover timeless principles from 27 legendary entrepreneurs that provide a powerful framework for thriving in the ai revolution.

enzo from prism conducts a live experiment on ranking in ai search (chatgpt, gemini, grock, perplexity) and shares key takeaways for businesses.

discover how ai tools like chatbots, smart advertising, and seo can help your dental practice attract more new patients without technical expertise.

learn how to create a website that generates more business leads using replit, even if you're not a tech whiz. a simple guide for 2025.

prism's ai-driven stack lets your dental website self-upgrade, squash bugs, and iterate design faster than ever.